Casestudy of Alibaba and Marketing Strategy- myassignmenthelp

Question: Write about theCasestudy of Alibaba Security and Marketing Strategy. Answer: A case study is factual information on the development of a company over a period of time. To obtain the information, research has to be carried so as to find fact about a business ("Alibaba launches $15bn programme", 2017). A case under studies can be about an organization, individual or a certain event. E-commerce business is a business that carries its activities and transactions online. Buying and selling of goods could be done through internet or other computer networks. Such businesses do all the marketing, attracting and retaining customers, making business partners as well as educating their consumers online. Such businesses also have to take precautions and lay strategies on how to secure the business as it can be easily exposed (Kim Yan, 2015).Alibaba is an example of online businesses.Alibba.com is based in China and was founded in the year 1999 by Yun Ma. It is now among the leading online based business in the world, composed of seven business groups.it makes it less di fficult for anyone to purchase or sell anything online anywhere in the world (Zeng, Tan, Li Huang, 2018). Both wholesale and retail trade can be carried out online through Alibaba. Security strategies Alibaba is a business that operates online where there are threats of insecurity such as hacking. Hacking is whereby weaknesses in a computer or network is identified and taken advantage to gain unpermitted access ("Journal of Family Business Strategy: 2012 Call for Papers", 2012). Due to the internet operations by the Alibaba groups of business, they get exposed frequently to the outside world, privacy can be invaded, commitment of fraud and stealing of data from their servers ("Journal of Family Business Strategy: 2013 Call for Papers", 2013). This can cause millions of money and even the falling of business due to such issues. This business company has put into consideration the key requirements to ensure that there is security which are as follows: authentication, authorization, data protection, and nonrepudiation (Peters, 2014). There are firewall securities to monitor all activities in and out of the network.it then weighs whether to allow certain traffics based on the set secu rity rules. Privacy policy When one is registering to be a user of Alibaba cloud platform, personal information about the individual or organization is required for recording and communication, additional information can also be taken from time to time (Peters, 2014). Alibaba has security measures for such information but does not guarantee total security because any information shared online cannot be 100percent secure. A user provides information at their own risk hence Alibaba is not responsible for anything that happens although it tries to the best level to protect data ("Alibaba launches $15bn programme", 2017). Payment methods The payment methods that Alibaba allows are: MasterCard, visa, maestro, western union, bank transfer, and web money and qiwi wallet. this payment methods are advantageous in a way that they can be used anywhere in the world for example if anyone has MasterCard and lives in UK then moves to Africa, he or she can still use card to purchase goods from Alibaba (Peters, 2014). Alibaba also gives a customer security for his or her money because during the process of ordering the products, money is not transferred at firs until the process is complete ("Alibaba launches $15bn programme", 2017). Once goods have been delivered and the consumer finds that they are not the goods ordered for, there is a chance to return goods for delivery of the correct orders. It is also risky using these methods because a buyer can easily be conned or the money is stolen by hackers before it reaches the companys account. One could be paying money to the wrong website if not careful enough. When using g MasterCard, one should be extra careful not to expose the card number and security code to somebody else who can use the card to purchase goods from Alibaba without the owners information. Marketing strategies At the beginning, Alibaba brought free information to suppliers entering the market and that is how it was able to attract suppliers ("Alibaba launches $15bn programme", 2017). They were able to access online services for free and information.by taking over yahoo in China, this business has been able to create an ecommerce search engine for Alibaba by establishing its own Yahoo system. Because of this system, the company is able to secure a larger communication space in the world hence gaining popularity among consumers who turn out to be their customers. Alibaba also provides forums for their clients to communicate at any time such as the yahoo messenger and communication services like blogs (Peters, 2014). This strategy helps to maintain clients and attract more. To get more customers, Alibaba offers gifts to frequent clients; this make customers use this platform frequently. References Alibaba launches $15bn programme. (2017).Physics World,30(11), 11-11. https://dx.doi.org/10.1088/2058-7058/30/11/20 Journal of Family Business Strategy: 2012 Call for Papers. (2012).Journal Of Family Business Strategy,3(1), 52. https://dx.doi.org/10.1016/j.jfbs.2012.02.002 Journal of Family Business Strategy: 2013 Call for Papers. (2013).Journal Of Family Business Strategy,4(3), 227-228. https://dx.doi.org/10.1016/j.jfbs.2013.08.001 Kim, S., Yan, A. (2015). Factors Affecting the Intention to Use of Alibaba Mobile Payment Service: A Case of Chinese Users.The Journal Of The Korea Contents Association,15(12), 517-524. https://dx.doi.org/10.5392/jkca.2015.15.12.517 Peters, G. (2014). WOMEN IN BUSINESS.Business Strategy Review,25(3), 43-43. https://dx.doi.org/10.1111/j.1467-8616.2014.01092.x Zeng, J., Tan, S., Li, B., Huang, J. (2018). Large-Scale JPEG Image Steganalysis Using Hybrid Deep-Learning Framework.IEEE Transactions On Information Forensics And Security,13(5), 1200-1214. https://dx.doi.org/10.1109/tifs.2017.2779446